Ford's Defining Electric Vehicle Is Crushing It, and It's a Big Deal

 Ford's Defining Electric Vehicle Is Crushing It, and It's a Big Deal

Investors widely understand two things about the automotive industry: Trucks drive massive profits for manufacturers, and the future is trending toward electric vehicles.

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In the past, those two talking points have caused concern for some auto investors, because it wasn't a guarantee that electric trucks would be adopted as readily as cars.

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Reason for optimism

One of the first things that might catch investors' eyes regarding the F-150 Lightning is its victory with MotorTrend judges.

The new F-150 Lightning electric pickup hauled the 2023 MotorTrend Truck of the Year award into its trophy collection, and it was the first electric truck to win by a unanimous vote from judges. It also marked only the second time an electric vehicle has unanimously won in a MotorTrend "Of The Year" vote.

While the compliments and accolades are wonderful for the automaker, it's just as important, or more so, that sales also impress. So far, so good, as the F-150 Lightning was America's best-selling electric truck in November and December. Since its May launch, the electric truck helped push Ford to the No. 2 electric vehicle brand in the U.S. through December, and its sales are growing at twice the rate of the overall industry.

In fact, Ford sales of EVs were up 126% in 2022, compared to the prior year, and were up 223% in December alone.

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